Monday, November 10, 2014

Case Study: Byo-Byo

Coined by a young Scarlatti, “Byo-Byo” was a treat given for afters when dinner plates were properly cleaned. Impressed with the appeal of this dessert with the young, Orville Foods Division bought out the pudding recipe from Scarlatti’s mum and introduced a rollout campaign promoting the product with heavy social media engagement (as heavy as 1970’s social media would allow).
  The original recipe featured chocolate, but Orville added butterscotch, tapioca and scrapple varieties to their product line. Chocolate remains their top seller.
  Almost 40 years later, the Byo-Byo brand dessert market share is still going strong.