Apocalypse Marketing: Anyone Can Do It

The entrepreneurial spirit that courses through the veins of man often recognises that even in the End Times (which mysteriously recur every other decade), supply must meet demand.
  From plague doctors in the Middle Ages, to Cold War bunker salesmen, to the Orville Corporation’s recent invaluable work combating the ConGaijin-20 virus, brave souls with a gusto for enterprise have come forward with timely solutions.

  Late 20th-Century Jared Gutts was well in tune with the angst of the time over the impending Y2K disaster. He knew deep down how miserable people would be dealing with power outages and food shortages.
  So he climbed out from his Gamer Cave and went up to the kitchen. He took some Cheery Oats cereal from the pantry and shook the box’s contents into as many plastic sandwich baggies as he could. He then put masking tape on each baggie showing the price.
  Come Saturday morning, Jared, with his grocery sack full of 50-odd baggies, found himself at the J&J Swap Centre where he rented a table with which to display his wares.
  “Y2K Emergency Rations — Only €2,00” read the hand-scrawled sign attached to the table that was covered with the cereal-filled baggies. Jared stood patiently as the swap meet’s crowds meandered by.
  “Any time now, I’ll start moving some product,” he thought to himself, no doubt with the betterment of mankind on his mind.

  People give Jared Gutts a hard time because he’s a basic ne’er-do-well, but maybe he really is a chip off Uncle Johnny’s block, with said entrepreneurial spirit coursing through his own veins. Maybe he does care about his fellow man. Maybe young Jared will go on to great things. Maybe.
  We just have to trust the process.