Narrengold and Jared Gutts: A Dynamic Partnership Celebrating ‘Living on the Edge’

Narrengold Industries and influencer Jared Gutts have announced a long-term strategic partnership to celebrate creative innovation and culture.
  This summer, Narrengold launched the Jared Gutts Challenge that raises awareness through social media channels and repositions Narrengold as a culture-shaping organization dedicated to pushing boundaries.
  Jared Gutts has collaborated closely with Narrengold on a sound strategy: specialised marketing approaches focusing on behavioural targeting via outlandish stunts. Gutts was able to give Narrengold a complete understanding of their demographic’s lifestyle preferences at every touchpoint, focusing on youth themes such as extreme events and lifestyles like stuntwork and attention seeking.
  “It’s no secret that crazy dares and stunts can be very powerful tools for a brand to connect emotionally with customers, but it’s only by understanding an audience’s attention span that this can be done effectively,” explained marketing intern Meghan Cruzak.

  Though the Internet has determined the top Social Media Thought Leader and Influencer of the last decade to be none other than Jared Gutts (according to Narrengold Media Analytics), his growing presence does not come without controversy. Several years back Mr Gutts was involved in a biohazard accident in Heritageville that required a massive cleanup by the Orville Corporation, which damaged relations between Jared Gutts and his uncle Johnny Gutts, CEO of Orville.
  “Orville’s loss is our gain,” says Cruzak.

  Through his ongoing collaboration with Narrengold, Gutts is confidently engaging their youthful customers, drawing their attention with impactful publicity stunts designed to foster peer pressure and create a bandwagon effect. Some recent highlights of the Jared Gutts Challenge are the Train Jump, Croc Pit, and Lava Bath. All stunts have been somewhat dangerous, but the upside is that Gutts has been nominated five times for a Darwin Award (in the Honourable Mention category, alas, since he survived each stunt).

  In a time when social media is capturing the minds of youth, Jared Gutts has been given a chance to show off his own skillz while inviting everyone along. Whether it’s idiotic stunts or get-rich-quick schemes, he has delivered. And as the world’s greatest influencer takes centre stage, fans will take their share of the spotlight as well.
  “I’m passionate about making a difference and raising awareness,” says Gutts. “So let’s defy norms, embrace the foolhardy, and change the world together! Are you in?”