Orville to Help Citizens Show Wartime Awareness with Frozen Treats

By now, you’re probably well aware of the current situation around the world. Images of war are on every telescreen. As crises continue to intensify, many have decided to pitch in and help however they can, even though they’re half a world away.
  You might wonder how the Orville Corporation can make a difference with such a complex global crisis. The good news is that you already have what you need at your nearest frozen food shop. Orville’s Patriotik Frozen Treats featuring Praise™, the New Food Substitute™ help you to brandish a powerful message of support for your favourite country in a tangible and tasty way that shows awareness.
  Kaitlinn Robertell, senior vice president of marketing for the Orville Corporation’s Foods Division said: “Fans are already familiar with the wide variety of flavours of Praise™, but we want to show them how showing off their favourites can ‘wow’ their international friends as well as their taste buds.
  “There’s no bigger stage for brands than war,” Robertell said in a statement. “And since this is a worldwide, must-watch event, we wanted to be the first to announce that the Orville brand will be there. As a global snacks partner, we are leveraging the association to heighten consumer experiences and build our brand image.
  “Our ultimate vision includes other confectionary products and other nations and branding opportunities.”
  Orville first tested its Praise™ ad prowess with a TV spot that debuted in African markets during the 2002 Congo Civil War and was impressed with the campaign’s Measurable ROI.