Orville Launches Worldwide Campaign Reintroducing Food Substitute

The Orville Corporation has taken a bold leap into the 21st century with an international reintroduction of Praise™, the “New Food Substitute,” — a soy-lentil-naizō by-product that can be enjoyed both in meatspace and in online soyspace.
  Introduced in 1984 by Johnny Gutts and Hector McNiece, Praise™ was known as an ‘honest to goodness’ versatile foodstuff loaded with protein and energy. Until now, Praise™ has only been continuously available at The Gristle franchise locations around the greater Heritageville area.
  The food substitute market is a sizable and growing industry. Orville has realised that food alternatives are building demand with campaigns that tempt consumers with flavour and then appeal to their desire to eat healthier and more sustainably. Orville, ever concerned about corporate social responsibility, has decided to tap into the global market and connect international consumers with the great taste of Praise™.

  • Praise™ features sustainable GEO (genetically enhanced organism) cereal grains based on soy, lentil, and organic naizō whose very DNA is customised to maximise your eating satisfaction.
  • Praise™ also helps maximise antibody count and lower levels of bad, bad cholesterol.
  • Praise™ is fortified with Vitamin P23™, a proprietary Orville nano-nutritional bioactive compound that facilitates proper metabolism.

  Orville’s marketing mavens have built a diverse branding campaign to reflect attitudes and mindsets of food substitute consumers profiled around the world.