Orville Introduces ‘Red’ Variety Praise™ Food Substitute

The Orville Corporation, which sells Praise™, the “New Food Substitute,” is adding a rich red to its palette of nutriments. The company unveiled Praise™ Red™ this week, just in time for fall.
  Since Orville introduced original Praise™ to the international marketplace in 2021, the company has sold more than 25 million units of the foodstuff.
  “Based on the success of the original product, Orville expects the new colour to provide a boost to all sales,” said Orville spokesperson Tayna Van Wey.
  “The research and genesis behind this concept was 100 percent focused on the kids. As parents know, it’s difficult to keep them entertained.”
  Orville asked children for ideas on how to make food substitutes more fun. Not surprisingly, they suggested a fun colour and flavour.
  “Red flavour” was the top choice amongst five-year-olds. Orville may switch to blue later on “to keep the idea fresh,” Van Wey said.
  Praise™ Red™ is a strong product for Orville because it keeps young consumers’ tastes in mind, Van Wey said.
  Orville said the product tested well with focus mums, with over half of them saying they would make their kids eat it.
  Ideally, Van Wey said, every household will buy two units of Praise™ — a ‘safe’ one for adults and a radical red one for the kids.
  “It’s not mum and dad’s food substitute,” she said. “If parents think it’s a little weird, that’s all the better for the kids. And for Orville.”