Orville Helps Parents with ‘Negative Reinforcement’ Branding

Orville Corporation research has shown the effect of various types of negative food marketing on children including advertising, product packaging and other media.
  Research shows that emotions such as shame and guilt can be used to create favourable responses from parents and consumer advocates, especially in overseas markets.
  Negative food marketing takes advantage of the developmental vulnerabilities of children and adolescents and lets their parents set boundaries through uses of guilt, shame, and other ‘teachable moments.’
  Children who feel shame and guilt are best targeted by campaigns which offer a ‘big mirror’ reflection of their problems.
  Branding strategies pair those emotions with appropriate messages, thus offering parents purchasing behaviours to steer children towards healthier alternatives, such as Orville’s Praise™, the New Food Substitute, as well as fortified human kibble varieties and nutritional biscuits.
  Product packaging can prompt curiosity in children and then highlight a bigger picture, provoking such thoughts as ‘Are you a scumbag? How ashamed do you feel? Stop it, and listen to your parents!’
  Branding needs to emphasise insecurities of children in order to help achieve their parents’ goals. So a tagline like ‘You’re a fat, useless person’ for those who tend to feel smug invites parental correctives as an immediate short-term benefit.
  “Children are susceptible to advertising, and need negative encouragement to reflect on themselves, which promotes positive parental involvement,” said Orville nutrition psyops consultant Margie Xiao-Qiu in a press release.