In spite of criticism the Orville Corporation has faced regarding its new aerosol inhalant’s entry into the international marketplace, its Praise™ Aerosol Nutriment has found inroads to some unregulated Mideast markets.
Orville marketing analysts have found a leniency and social acceptability there as waterpipe smoking is traditional to regions of the Mideast. Critics say shadowy black market networks avoiding sanctions have aided in the distribution of the product there, but Orville denies any wrongdoing.
“Past Punge Expos got Orville’s ‘foot in the door’ to markets in this part of the world,” says CEO Johnny Gutts. “We can operate. We can build. Or we can franchise. Whichever way — we do it all for you, the customer,” says Gutts.
Distribution of Praise™ Aerosol Nutriment has been mainly to bazaars, majlis, and cafés willing to stock the product. Home use is on the rise and franchise opportunities lie on the horizon from the Maghreb to the Levant and Greater Araby.
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