“Because We Think Our Customers Are Idiots,” Part II

“Honey, look at that colourful fellow advertising vacancies at that housing complex!
  “The compelling way he waves his signage at passing traffic creates a sense of urgency, which establishes both credibility and an emotional connection, prompting consumer action on our part.”
  “But dear, that’s a clown.”
  “True, though his conspicuous deportment does demand regard to his rhetoric. His sincerity and earnestness beseeches us to not so hastily disregard his overtures based upon mere appearances.
  “After all, the buffoon is an age-old archetype known for ‘jester’s privilege’ wherein he can convey harsh truths without fear of sanction — a vital resource we need today to navigate a media environment awash in infotoxins and Irritati bloviation.
  “I find his entreaties to be both cogent and credible, and if we don’t act now, we may forgo an opportunity that is certain to be beneficial to us.
  “Plus: Free hot dogs!”