Praise™ Youth Kibble: Letting Influencers Influence

With the launch of the Orville Corporation’s worldwide campaign for Praise™, the “New Food Substitute,” new horizons in the digital frontier are being leveraged to thoroughly penetrate targeted demographics through influencer marketing.
  Connecting with consumers will facilitate certain Orville brands like Praise™ to sell via their endorsement by social media users with an established followship. Praise™ Youth Kibble is specifically marketed to Gen Z, so this segment is targeted through such specific influencers as undernourished yet hungry teenage girls, stoners with no discretionary palate, and fans of “Too Stupid to Die.”
  While big-name celebrity testimonials are ideal for Orville, influencers with smaller audiences tend to not only be more cost-effective, but they can also have stronger brand influence within their communities, driving more sales. After all, wouldn’t you take the word of a local unemployed know-it-all over some phony on TV?
  “Knowing the impact that influencer marketing has, Orville analysed the key trends that will help our brands successfully grow this year and beyond,” said Kaitlinn Robertell, PR/Social Director at Orville. “‘Authenticity’ and ‘Trendjacking’ are not just buzzwords anymore.”