Do you like widgets? Many people do. From their history, production, and use, many the world over show great interest in this subject.
But in an age where there is high demand for immediate topical information at our fingertips, many widget content providers are falling short. Miserably. Some may be plainly lazy or not very bright. Some may be in an arrested noob stage, chasing the Next Big Thing. Others may be simply click-hungry.
And so, what are the rest of us left looking at?
Authors of ostensible widget books expounding on the soporific minutia of dealing with publishers and editors. But nothing about widgets.
Widget filmmakers prattling on about studios and distribution. But nothing about widgets.
Widget conventioneers name-dropping and logrolling simply to impress others. Nothing about widgets.
Even comment sections of such content providers stray into insubstantial opinions about the hosts’ hair and clothes. Or about the commenters themselves in an emoji-cluttered gabble on what their cute pet did this morning. (Can this latter example be blamed on bots? If so, maybe these mindless robo-crawlers are taking their cue from their witless hosts.)
So what do we call this digressive drift away from our content providers’ supposedly passionate causes (whether intentional or not)?
Metaspection seems like a fitting term as any.
In this metaspection, we see actual ‘content’ being rendered down to vapid effluvia — a similar meta-effect to means taking precedence over the ends. This is, at best, shallow shortsightedness, and at worst, a grift. And one must admit it ill-serves the widget community.
What then is the widget enthusiast to do? Give the provider a critique in good faith?
Defensive content marketers usually blubber about Algorithmic Anxiety as they are usually held in thrall to their own Vanity Metrics. They are wholly unaware of Content Creep, thus letting things devolve into Content Shock.
Or too commonly, they take any criticism as a personal attack. Which raises the question of whether their interest in widgets is genuine or just a vehicle for their ego. And as we know all too well, chumps don’t want the help.
And so, we must let the cycle play out — content providers will come and go, subject to the vicissitudes of supply and demand.
So don’t fret, widget devotees — someone better will come along. There are millions of widget fans around the world ready to take the reins. The next one may be you!
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